seems to me GM has to have these brands somewhere globally (i.e. essential)
Chevy
Daewoo (not in US)
Buick
Opel (who gets the Opels in the US)
next is a brand that i think somewhat is grey (the aussies can jump in here)
Holden
what's next is the deal. i have for a while now said pontiac could exist with a g6 line (torana?), g8 line (commodore), and the solstice. is this niche? to me, it says 'g8 remains' which also to me says holden big rwd cars will get a stay of execution for a few years. At a minimum, this buys time for GM to simply rebuild this brand over time without so much pressure. Maybe it will get cultlike status like Harley or BMW now? WHo knows.
So i think Pontiac will stay in the US. What is less clear is Saturn. I find saturn's line to be the most appealing for affordable GM stuff as a whole right now. It's all good and now they want to tank the brand? Saturn has the best customer experience of nearly all brands and GM will throw it away? Sounds like GM. Anywho. So now we know the Opel Insignia is not a Saturn anymore most likely and rumor is its a Buick. I do not feel Buick can get Saturn buyers. The lines are fuzzy between what Pontiac had hoped would be their buyers and who Saturn's buyers are. Personally a know more than a handful of folks who have shopped Saturns lately but not many Pontiac buyers. Basically the critical part of the puzzle is who gets the Opels? If Saturn goes, which division gets the Astra, Antara, and Insignia and apparently no Corsa.
Saab and Hummer are more or less inconsequential right now, although Hummer has tremendous potential and Saab i always have liked but lets face it, there just may not be room anymore.
Without reading 37 pages of fluff, I am struggling to find how this fixes the product assortment (i.e. more desirable small and mid size cars, more choices to compete with Lexus, Infiniti and the Germans, and overall new products to market).
GMC is all rebadges and hinges upon whether other brands are merged into Chevy's dealer network IMHO.
With this plan, not fully knowing what to do with Saab and Hummer, they can still keep doing what they are doing which is to basically tack them on to Caddy showrooms.
I almost wish they would sell damn Opels here, maybe in the Caddy showrooms. Then it would really clean things up. Chevy, Opel, Buick, Cadillac.
Its starting to feel like Saturn is the odd man out but seriously that isn't getting rid of the overlap like it simply would to fold BPG into and on top of Chevy. Then ditch Saab and have Opel / Cadillac or Saturn / Cadillac.