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Posted

William Maley

Staff Writer - CheersandGears.com

November 5, 2013

2013 marks an important milestone for Dodge. This year is the 45th anniversary of the legendary “Scat Pack Club” which Dodge created to unite the brand's performance vehicle enthusiasts. Little did they know the club would transform and become so much more than that. The club morphed and became a over-arching performance philosophy which in turn created the need for more power. Dodge and Mopar responded with factory-engineered performance kits that would become known as “Scat Packages.”

Tonight at the 2013 SEMA show, Dodge and Mopar are bringing back the “Scat Packages” for the Dodge Charger, Challenger, Dart. There will be three different levels of performance available that range from a cold air intake and exhaust to ported and polished heads and hi-flow performance headers. All packages will come with a badge denoting what package you have on your vehicle.

“The Scat Pack performance philosophy has always been the core of Dodge DNA. Bringing back factory stage kits allows Dodge enthusiasts to extract the maximum performance from their vehicles without the fear and guesswork typically associated with modifying late-model vehicles,” said Tim Kuniskis, President and CEO of Dodge.

The 'Scat Packages' go on sale next spring.

Source: Dodge

William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected]or you can follow him on twitter at @realmudmonster.

Press Release is on Page 2


Staged for Launch: Dodge Reveals New Scat Package Stage Kits with Mopar Performance Parts at 2013 SEMA Show

  • Dodge and Mopar join forces to introduce new Scat Package performance upgrade kits for 2014 Dodge Challenger, Dodge Charger and Dodge Dart
  • Scat Package 1, Scat Package 2, and Scat Package 3 kits available for 2014 Dodge Challenger, Charger and Dart include optimized calibration and much more
  • Multiple options make affordable performance upgrades available to owners ranging from the everyday enthusiast to the weekend warrior
  • Vehicles on display at SEMA include various Mopar stand-alone parts, in addition to the Scat Package kits
  • Scat Package kits to be available in the Spring of 2014

Good things are coming in many packages for Dodge owners who love performance and delving into Dodge‟s rich history.

In honor of the 45th anniversary of the legendary “Scat Pack Club” that played a prominent role in Dodge heritage, Dodge and Mopar today announced the introduction of new Scat Package performance stage kits for the 2014 Dodge Challenger, 2014 Dodge Charger and 2014 Dodge Dart at the 2013 Specialty Equipment Market Association (SEMA) show in Las Vegas.

In 1968, Dodge united the brand's performance vehicle enthusiasts through the creation of the Scat Pack Club. The Scat Pack Club quickly transformed and expanded from an enthusiast club into an over-arching Dodge performance philosophy. This shared philosophy ultimately evolved into the desire for even more performance. Dodge and Mopar brands partnered to respond to this need by delivering factory-engineered performance stage kits that would ultimately become known as “Scat Packages.”

“The Scat Pack performance philosophy has always been the core of Dodge DNA,” said Tim Kuniskis, President and CEO, Dodge Brand. “Bringing back factory stage kits allows Dodge enthusiasts to extract the maximum performance from their vehicles without the fear and guesswork typically associated with modifying late-model vehicles.”

Scat Package 1, 2 and 3 kits will be made available for the 2014 Dodge Challenger, Charger and Dart, all at a cost-effective price, allowing enthusiasts to step up performance at their own pace. Each Scat Package kit includes a numbered hard badge associated with its performance stage, so enthusiasts can proudly display the emblem on their vehicle as a badge of honor.

“The new Scat Package kits reinforce our commitment to the performance arena,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC‟s service, parts and customer-care brand. “With multiple kits available, we can suit the performance upgrade needs of our owners.”

The Scat Package performance upgrade kits will be available in the Spring of 2014.

2014 Dodge Challenger

Scat Package 1 achieves a significant horsepower boost through three modifications, including a Mopar cold-air intake to provide increased air-flow into the engine, Mopar cat-back exhaust to free up downstream airflow, and an all-new performance calibrated engine controller, optimized to the 5.7-liter HEMI® engine.

Scat Package 2 adds approximately double the horsepower bump and is geared towards the performance enthusiast looking for that competitive edge. In addition to a customized, optimized performance calibration feature tailored for Scat Package 2, a new Mopar performance camshaft works in conjunction with the components of the Scat Package 1 kit to take advantage of improved engine breathing and deliver that additional acceleration advantage.

Scat Package 3 takes aim squarely at the competitive enthusiast who is looking for extreme performance and ultimate bragging rights. Gains of more than three-times that of Scat Package 1 are realized with the customized, optimized performance calibration tailored for Scat Package 3, new Mopar performance CNC-ported cylinder heads, Mopar performance camshaft and Mopar hi-flow headers.

Complementing the 2014 Dodge Challenger's ultimate performance is Mopar's plethora of stand-alone performance products, which assure a commanding presence. The chassis sits on 20-inch Classic II forged aluminum wheels finished in Hyperblack II with a polished lip. The Scat Package kits offer additional performance upgrades, including an electronic variable quick-dump side exhaust, front and rear strut bars and an adjustable suspension kit with a coil-over kit and stabilizer bar, which guarantees an experience to please all the driving senses. Additional features include a black concept hood and side valence, along with a black fuel filler door, black hood pins and sequential tail lamps.

The interior is truly unique, upgraded with Katzkin black performance leather seats and black performance leather door-panel inserts that carry the Dodge brand‟s stripes. The Dodge Challenger logo is embroidered in bright red on the front leather seats, and red stitching accents the seats, shifter boot and steering wheel. Dodge flat-bottom performance steering wheel and pistol grip shifter provide precision control of this ultimate performance Challenger. Subtle details continue with red seat-belt webbing and red carpet bindings, satin black and black chrome bezels, and gloss-black trim on the steering wheel, center stack, center console and door handles, giving this Challenger the customized looks to match its extreme performance attitude.

SCAT PACKAGE 1 5.7-liter

  • “Optimized” engine calibration – tailored to Scat Package 1
  • Mopar cold air intake
  • Mopar cat-back exhaust
  • Scat Package 1 badge

SCAT PACKAGE 2 5.7-liter (Adds on top of Stage 1)

  • “Optimized” engine calibration – tailored to Scat Package 2
  • Mopar performance camshaft
  • Scat Package 2 badge

SCAT PACKAGE 3 5.7-liter (Adds on top of Stage 2)

  • “Optimized” engine calibration – tailored to Scat Package 3
  • Mopar performance ported and polished heads
  • Mopar hi-flow performance headers
  • Scat Package 3 badge

2014 Dodge Charger

The Scat Package 1, Scat Package 2 and Scat Package 3 offerings for the Dodge Charger also mimic the Scat Package options for the 2014 Dodge Challenger, duplicating exactly the horsepower gains and lists of available modifications.

Similar to the Dodge Challenger, the 2014 Dodge Charger shown at SEMA is customized with Mopar products separate from the Scat Package kits. The Charger rests on 20 x 9-inch unique lightweight wheels, embellished with black Mopar center caps and a Hyperblack II finish. The body is amplified with a side valence, a unique new front splitter and Redline rear spoiler. A Scat Pack hard badge in the rear quarter window provides a visual key of ultimate bragging rights.

The interior feel of the 2014 Dodge Charger follows that of the Dodge Challenger displayed near it. It includes Katzkin black performance leather seats, black leather door panel inserts featuring red leather Dodge stripes and red accent stitching. Other unique touches include red seat-belt webbing, red carpet bindings, and red embroidered Dodge Charger logo in the front seats.

Adding to the customized look on the interior are gloss-black steering-wheel spokes and black chrome on the door handles, cluster rings, instrument panel bezels, center console trim, and steering-wheel center ring. Mopar provides further appeal to the Dodge Charger with added bright pedal kit, pistol-grip shifter, door-sill guards, and advanced technology with a wireless charging pad.

The Dodge Charger‟s Scat Package kits are supplemented with front and rear strut bars, an adjustable suspension kit featuring a coil-over kit and stabilizer bar and an electronic variable quick-dump side exhaust, combining performance enhancements that will be sure to stimulate all the senses.

2014 Dodge Dart

Completing the Scat Package offerings for Dodge at SEMA is the 2014 Dodge Dart GT, powered by a 184 horsepower 2.4-liter Tigershark engine with six-speed manual transmission.

The Dodge Dart offering consists of three kits, with Scat Package 1 providing a shot in the arm of performance and handling improvements from Mopar through a cold-air intake, performance brake pads and a new short-throw shifter.

The next-level, Scat Package 2 amps up horsepower by providing Dodge Dart owners with a no- nonsense customized engine calibration to work in harmony with a Mopar cat-back exhaust.

At the top level, Scat Package 3 provides the ultimate package for those seeking optimal track times. Included is a Mopar big brake kit, including 13-inch vented rotors, four-piston front calipers and stainless steel lines to maintain optimum temperatures during extreme braking maneuvers. Also included is a performance suspension comprising of adjustable springs for ride height, adjustable dampening struts and front and rear sway bars.

Mopar modifications extend beyond the Scat Package kits with the dual vented functional aluminum hood, which captures cool air for the Mopar cold-air intake and exhausts hot air to achieve optimal operating temperature.

The aero package from the limited-edition Mopar ‟13 Dart is imported into the 2014 Dodge Dart, with Mopar side sills, chin splitter and rear diffuser, and a unique new three-piece decklid spoiler to boost downforce. A new exhaust dump with side exhaust helps the engine breathe, and the Dart rides on concept 19 x 8-inch lightweight gloss black wheels, accented with Mopar logo center caps.

As with the Dodge Challenger and Charger, Katzkin performance leather seats add a premium touch to Dodge Dart‟s interior. Door bolster inserts with a red border and red accent stitching on the seats, dash, armrest, wheel and shift boot are also found inside, along with red seat-belt webbing on the driver‟s side, red trim accents and premium floor mats with red piping. Black chrome graces the door pulls, HVAC bezels, and shifter cluster, while an array of Mopar accessories, including the bright-pedal kit, leather-wrapped shift knob, bright door-sill guards, molded cargo tray and wireless charging complete the interior.

SCAT PACKAGE 1 2.4-liter

  • Mopar cold-air intake
  • Mopar short-throw shifter
  • Mopar performance brakes, including slotted rotors and performance brake pads

SCAT PACKAGE 2 2.4-liter

  • “Optimized” engine calibration (premium octane)
  • Mopar cat-back exhaust

SCAT PACKAGE 3 2.4-liter

  • Mopar big brake kit with stainless lines
  • Performance suspension with adjustable springs and struts
  • Upgraded performance front and rear sway bars


View full article

Posted (edited)

Did anyone remind the Dodge marketing group of what all the definitions of 'scat' are?

Dodge already used this moniker 40+ years ago, so other meanings really aren't relevant.

Edited by Cubical-aka-Moltar
Posted

Did anyone remind the Dodge marketing group of what all the definitions of 'scat' are?

Dodge already used this moniker 40+ years ago, so other meanings really aren't relevant.

40 years ago 'Scat' was a much more popular term in the public vernacular. No longer. And you'll find more people who remember the Cimmarron than people who remember the original 'Scat Pack' Dodge marketing ploy.

I'm INTO old Mopars and the 'Scat Pack' is fairly obscure in my mind... you think the Millennials are going to immediately think of the correct definition? 'YOLO Pack' would have probably been a better idea.

Posted

Did anyone remind the Dodge marketing group of what all the definitions of 'scat' are?

Dodge already used this moniker 40+ years ago, so other meanings really aren't relevant.

40 years ago 'Scat' was a much more popular term in the public vernacular. No longer. And you'll find more people who remember the Cimmarron than people who remember the original 'Scat Pack' Dodge marketing ploy.

I'm INTO old Mopars and the 'Scat Pack' is fairly obscure in my mind... you think the Millennials are going to immediately think of the correct definition? 'YOLO Pack' would have probably been a better idea.

True, but the 50-60 somethings will probably remember it...Millennials either dont drive or want Priuses..

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