Budget Rent-A-Car Tries Ad-Covered Rental Cars With Big Discounts

[William Maley]

Budget Rent-A-Car Tries Ad-Covered Rental Cars With Big Discounts

William Maley - Editor/Reporter - CheersandGears.com

August 3, 2011

A car rental place in Atlanta is asking the question; would you drive a rental car covered in ads to save some dough?

Budget Rent A Car of Atlanta has teamed up with Wrap Media Group to wrap a group rental vehicles with big, bright advertising on the sides. Why? To provide another form of advertising for companies and give consumers a lower rate on a rental. So how low of a rate are we talking about? According to USA Today, one customer secured a weekly rental that regularly costs $400 for only $88.

"Our mission is to always provide the best value for our customers and this is another example of that. We expect a very positive reaction from our customers given that the vehicles are wrapped in good taste," said Heather Etzler, vice president of Budget Rent a Car of Atlanta.

Source: USA Today

[the_yellow_dart]

What is the ad in the picture for? Acid?

[Robert Hall]

What is the ad in the picture for? Acid?

Looks like those Listerine breath strips.

[§carlet §wordfish]

People around here seem to put huge ads on their cars of their own volition.

[loki]

nice find SS!

[daves87rs]

What is the ad in the picture for? Acid?

Makes you wonder...

[PurdueGuy]

If the discount is decent, I'd drive a semi-embarrassing car. lol

*edit* As I think about it more, it depends on what the ad is for. Not sure I want to drive around a car with a giant ad for feminine products on it. It would probably be safest for a rental company to have more without ads than with. There will always be people that don't want an ad. For example, if you're going to a wedding or some other event, where it would be a very tasteless distraction.

Edited August 4, 2011 by PurdueGuy