November 2008 Sales: American Honda Motor

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American Honda Reports November Sales
Dec. 2 /PRNewswire/
Link to Article

Honda Pilot up 4.5 percent

TORRANCE, Calif., Dec. 2 /PRNewswire/ -- American Honda Motor Co., Inc., posted November sales of 76,233, a decline of 31.6 percent, compared to record November 2007 results. American Honda year-to-date sales of 1,342,680 represent a 5.8 percent decrease, based on the daily selling rate*.

Honda Division posted November sales of 68,345, a decline of 30.6 percent versus November 2007. Monthly Pilot sales increased 4.5 percent to 5,601.

The Acura Division posted sales of 7,888, a decrease of 38.9 percent compared to November 2007. The TL luxury performance sedan was the brand's top seller with sales of 3,160.

*The daily selling rate (DSR) is calculated with 25 days for both November 2008 and 2007. Year-to-date, the DSR is calculated with 282 days for 2008, versus 281 days for 2007. All percentages reflect DSR.

For more information about Honda vehicles, please visit http://www.honda.com.
For media inquiries please go to http://www.hondanews.com.
For more information about Acura vehicles, please visit http://www.acura.com.
For media inquiries please go tohttp://www.acuranews.com.

                American Honda Vehicle Sales For November 2008
                                                     Month-to-Date
                                             November    November      DSR**
                                               2008        2007        % Chg.
    American Honda Total                      76,233      111,431      -31.6%
       Total Car Sales                        45,225       65,235      -30.7%
       Total Truck Sales                      31,008       46,196      -32.9%
          Honda Total Car Sales               40,119       58,895      -31.9%
          Honda Total Truck Sales             28,226       39,626      -28.8%
          Acura Total Car Sales                5,106        6,340      -19.5%
          Acura Total Truck Sales              2,782        6,570      -57.7%
    Domestic Car Sales *                      36,073       49,118      -26.6%
       Honda Division                         32,913       45,054      -26.9%
       Acura Division                          3,160        4,064      -22.2%
    Domestic Truck Sales *                    26,792       31,132      -13.9%
       Honda Division                         24,010       24,562       -2.2%
       Acura Division                          2,782        6,570      -57.7%
    Import Car Sales                           9,152       16,117      -43.2%
       Honda Division                          7,206       13,841      -47.9%
       Acura Division                          1,946        2,276      -14.5%
    Import Truck Sales                         4,216       15,064      -72.0%
       Honda Division                          4,216       15,064      -72.0%
    MODEL BREAKOUTS BY DIVISION
    Honda Division Total                      68,345       98,521      -30.6%
        Fit                                    4,909        5,361       -8.4%
       Accord *                               17,430       28,161      -38.1%
         Memo:  Accord Hybrid                      0          204
       Civic *                                17,690       25,141      -29.6%
         Memo:  Civic Hybrid                   1,043        3,238      -67.8%
       S2000                                      90          232      -61.2%
       Insight                                     0            0
       FCX                                         0            0
       FCX Clarity                                 0
       Odyssey  *                              7,294       13,421      -45.7%
       Pilot *                                 5,601        5,360        4.5%
       CR-V *                                 12,153       16,498      -26.3%
       Element *                               1,321        2,109      -37.4%
       Ridgeline                               1,857        2,238      -17.0%
    Acura Division Total                       7,888       12,910      -38.9%
       RSX                                         0            0
       TL *                                    3,160        4,064      -22.2%
       TSX                                     1,712        1,884       -9.1%
       RL                                        234          392      -40.3%
       MDX *                                   2,101        4,891      -57.0%
       RDX  *                                    681        1,679      -59.4%
    Selling Days                                  25           25


                                                     Month-to-Date
                                              November    November      DSR**
                                                2008         2007      % Chg.
                                   Hybrid      1,043        3,442      -69.7%

                                                     Year-to-Date
                                             November     November     DSR**
                                               2008         2007      % Chg.
    American Honda Total                    1,342,680    1,419,750     -5.8%
       Total Car Sales                        826,785      809,029      1.8%
       Total Truck Sales                      515,895      610,721    -15.8%
          Honda Total Car Sales               749,659      720,300      3.7%
          Honda Total Truck Sales             459,197      536,928    -14.8%
          Acura Total Car Sales                77,126       88,729    -13.4%
          Acura Total Truck Sales              56,698       73,793    -23.4%
    Domestic Car Sales *                      621,094      652,330     -5.1%
       Honda Division                         577,935      599,773     -4.0%
       Acura Division                          43,159       52,557    -18.2%
    Domestic Truck Sales *                    413,634      432,924     -4.8%
       Honda Division                         356,936      359,131     -1.0%
       Acura Division                          56,698       73,793    -23.4%
    Import Car Sales                          205,691      156,699     30.8%
       Honda Division                         171,724      120,527     42.0%
       Acura Division                          33,967       36,172     -6.4%
    Import Truck Sales                        102,261      177,797    -42.7%
       Honda Division                         102,261      177,797    -42.7%
    MODEL BREAKOUTS BY DIVISION
    Honda Division Total                    1,208,856    1,257,228     -4.2%
        Fit                                    74,755       51,314     45.2%
       Accord *                               350,441      360,976     -3.3%
         Memo:  Accord Hybrid                     197        3,255    -94.0%
       Civic *                                321,987      303,905      5.6%
         Memo:  Civic Hybrid                   30,261       29,352      2.7%
       S2000                                    2,466        4,092    -39.9%
       Insight                                      0            3
       FCX                                          6           10    -40.2%
       FCX Clarity                                  4
       Odyssey  *                             128,543      158,139    -19.0%
       Pilot *                                 90,011      106,743    -16.0%
       CR-V *                                 183,346      200,501     -8.9%
       Element *                               25,111       32,343    -22.6%
       Ridgeline                               32,186       39,202    -18.2%
    Acura Division Total                      133,824      162,522    -17.9%
       RSX                                          1          295    -99.7%
       TL *                                    43,159       52,557    -18.2%
       TSX                                     29,694       30,199     -2.0%
       RL                                       4,272        5,676    -25.0%
       MDX *                                   41,994       52,700    -20.6%
       RDX  *                                  14,704       21,093    -30.5%
    Selling Days                                  282          281


                                                     Year-to-Date
                                              November     November   DSR**
                                                 2008         2007   % Chg.
                                   Hybrid      30,458       32,610     -6.9%


        * Honda and Acura vehicles are made of domestic and global sourced
          parts.

       ** Daily Selling Rate

Edited December 2, 2008 by VenSeattle